Viral loop from Facebook to Twitter, how today's smartest businesses grow themselves

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Main Author: Penenberg, Adam L.
Format: Books Print Book
Language: English
Published: New York : Hyperion, c2009.
Edition: 1st ed.
Subjects:
Summary: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Physical Description: ix, 274 p. : ill. ; 25 cm.
Bibliography: Includes bibliographical references (p. [253]-266) and index.
ISBN: 9781401323493
1401323499
Author Notes: Adam L. Penenberg is a well-known investigative journalist. He currently writes for Time and Fortune , and has been on staff at Forbes Magazine and Forbes.com. His work has also appeared in the New York Times, Wired, and Playboy . He lives in New York City.