Viral loop from Facebook to Twitter, how today's smartest businesses grow themselves

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Main Author: Penenberg, Adam L.
Format: Books Print Book
Language: English
Published: New York : Hyperion, c2009.
Edition: 1st ed.
Table of Contents:
  • An insanely viral scheme
  • Viral president
  • Tupperware and ponzi schemes
  • the original viral models
  • The first online viral expansion loop
  • The spreadable product as new business paradigm
  • The perpetual viral advertisement
  • When the audience decides what's good
  • Viral video as marketing strategy (Psst. Pass in on ....)
  • eBay and the viral growth conundrum
  • PayPal : the first stackable network
  • Flickr, YouTube, MySpace
  • Tweaking the viral coefficient
  • Viral clusters
  • The search for a new ad unit.