Viral loop from Facebook to Twitter, how today's smartest businesses grow themselves

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Main Author:	Penenberg, Adam L.
Other Authors:	Allen, Richard, 1957-
Format:	Audiobooks Audiobook (CD)
Language:	English
Published:	[Old Saybrook, Conn.] : Tantor Audio, p2009.
Subjects:	Viral marketing. Online social networks > Economic aspects. Electronic commerce > Marketing. Business > Computer network resources. Audiobooks.

Summary:	From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Item Description:	Unabridged. Subtitle from container. Compact discs.
Physical Description:	9 sound discs (10.5 hr.) : digital ; 4 3/4 in.
Playing Time:	10:30:00
ISBN:	9781400113781 1400113784 9781400143788 (lib. ed.) 1400143780 (lib. ed.)
Author Notes:	Adam L. Penenberg is a contributing writer to Fast Company , a professor of journalism at New York University, and the author of Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs . Richard Allen is a five-time Audie-nominated narrator whose work has been acknowledged on the Best Audiobooks Lists for Audiofile and Library Journal .

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