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Win the key principles to take your business from ordinary to extraordinary

Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations.

Main Author:	Luntz, Frank I.
Format:	Books Print Book
Language:	English
Published:	New York : Hyperion, c2011.
Edition:	1st ed.
Subjects:	Business communication. Success in business. Interpersonal communication.

Summary:	Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations.
Physical Description:	xi, 300 p. ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781401323998 (hc) 1401323995 (hc)
Author Notes:	Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

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