The lean startup how today's entrepreneurs use continuous innovation to create radically successful businesses
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone'...
| Main Author: | Ries, Eric, 1978- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown Business,
c2011.
|
| Edition: | 1st ed. |
| Subjects: |
| Summary: |
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- |
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| Physical Description: |
320 p. ; 22 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780307887894 (hbk.) 0307887898 (hbk.) |
| Author Notes: |
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times , the Wall Street Journal , the Harvard Business Review , the Huffington Post , and many blogs. He lives in San Francisco. |