The complete idiot's guide to LinkedIn

LinkedIn is your gateway to the world of professional social networking. Use this powerful tool to build your business, your brand, or your career.

Main Author: Gunelius, Susan.
Format: Books Print Book
Language: English
Published: New York : Alpha Books, c2012.
Subjects:
Table of Contents:
  • Carving out your space on LinkedIn. Why LinkedIn? ; Build your LinkedIn plan ; Creating your profile ; Developing a company page ; Making connections and increasing your visibility
  • Building your reputation and community. Useful tools and apps ; Working with leverage groups ; Giving and receiving recommendations ; Using LinkedIn answers
  • Marketing tools, features, and apps ; LinkedIn apps ; Integrating your marketing efforts ; LinkedIn as a market research tool
  • Using LinkedIn for job searching and hiring. Finding your next job on LinkedIn ; Looking for new talent on LinkedIn
  • Analyzing and retooling your LinkedIn strategy. Upgrading your account ; Gathering metrics.