The loyalty leap turning customer information into customer intimacy

"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer su...

Full description

Main Author: Pearson, Bryan.
Format: Books Print Book
Language: English
Published: New York : Portfolio Hardcover, 2012.

Similar Items