The loyalty leap turning customer information into customer intimacy
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer su...
| Main Author: | Pearson, Bryan. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio Hardcover,
2012.
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| Subjects: |