Noma Bar

Noma Bar (born 1973) is a graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple", featuring flat colours, minimal detail and negative space to create images that often carry double meanings that are not immediately apparent. Bar himself outlines his approach as avoiding unnecessary detail or decoration that might detract from an image's message, instead aiming for 'maximum communication with minimal elements.'

Born in Israel and based in London since 2000, his illustrations appear internationally in newspapers, magazines, book covers and advertising campaigns. Publications that have featured his work include ''The New Yorker,'' ''The Guardian,'' ''The New York Times,'' ''Time Out London,'' ''GQ, The Economist, Wallpaper*'' and ''Esquire.'' Bar works on campaigns for companies such as Apple, Google, Sony, Nike, IBM and Coca-Cola, as well as for public institutions like the V&A, the BBC, NewYork–Presbyterian Hospital and BAFTA. He also designs book covers, including covers for book series by the authors Don DeLilo and Haruki Murakami, as well as releasing three books of his own work: ''Guess Who?: The Many Faces of Noma Bar'' (2008), ''Negative Space'' (2009), and ''Bittersweet'' (2017), a five-volume retrospective.

As well as appearing in print, Bar's work has also been featured in exhibitions, talks and festivals and, in recent years, has branched out to include prints, 3D sculpture, architecture and animation. He has been the recipient of a Gold Clio award, a D&AD Yellow Pencil, Cannes Lions Gold and Silver prizes, a Gold Epica Award and won 'Life-enhancer of the Year' at the Wallpaper* Design Awards. Provided by Wikipedia