Record Citations
APA (7th ed.) Citation
Scott, D. M. (2007). The new rules of marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. John Wiley & Sons, Inc..
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Chicago Style (17th ed.) Citation
Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly. Hoboken, N.J.: John Wiley & Sons, Inc., 2007.
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MLA (9th ed.) Citation
Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly. John Wiley & Sons, Inc., 2007.
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Warning: These citations may not always be 100% accurate.
