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The father of spin : Edward L. Bernays and the birth of public relations
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The quick and easy way to effective speaking
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Marketing : a how-to-do-it manual for librarians
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Bulletproof news releases : practical, no-holds-barred advice for small business from 135 American newspaper editors
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Never eat alone and other secrets to success, one relationship at a time
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
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Hancock
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The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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Underworld
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Crisis tales : five rules for coping with crises in business, politics, and life
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Unaccountable : what hospitals won't tell you and how transparency can revolutionize health care
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Hail, Caesar!
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The Hollywood daughter : a novel
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Hancock
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8-second PR : energize your story for ultimate media success!
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Proving your library's value : persuasive, organized, and memorable messaging
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The three lives of Alix St. Pierre
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The fiancé dilemma
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Just for the cameras