The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The...

Full description

Bibliographic Details

Main Author:	Scott, David Meerman
Format:	Books Print Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, c2011.
Edition:	3rd ed.
Subjects:	Internet marketing. Public relations.
Tags:	Add Tag No Tags, Be the first to tag this record!