The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...

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Main Author: Scott, David Meerman.
Format: Books Print Book
Language: English
Published: Hoboken, N.J. : John Wiley & Sons, c2011.
Edition: 3rd ed.
Subjects:

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