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The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...

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Main Author: Scott, David Meerman.
Format: Books Print Book
Language: English
Published: Hoboken, N.J. : John Wiley & Sons, c2011.
Edition: 3rd ed.
Subjects:
Seibel, Sophie Stein tribute.
Internet marketing.
Public relations.
Summary: "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--
Item Description: Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
Includes index.
Physical Description: 366 p. ; 23 cm.
ISBN: 9781118026984 (pbk. : acid-free paper)
1118026985 (pbk. : acid-free paper)
Author Notes: David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

(Bowker Author Biography)

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