The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2011.
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| Edition: | 3rd ed. |
| Subjects: | |
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