| Author Notes: |
SAMANTHA ETTUS is founder and president of the talent and brand-management firm Ettus Media Management (EMM), which develops and hones personality-driven brands. Her syndicated column, "Celebrity Assets," appears in newspapers throughout the country. She is a sought-after speaker and has appeared in a number of national media outlets, including CNN, Fox News, ESPN, the New York Times, Chicago Tribune, and USA Today, among others. Samantha holds a BA and an MBA from Harvard University, and lives in New York City.
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