MBA in a box practical ideas from the best brains in the business
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown Business,
c2004.
|
| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Table of Contents:
- Innovation : how breakthroughs happen
- Sustainability and the environment : a business that makes nothing but money is a poor kind of business
- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean
- Strategy : make sure you take the right fork in the road : on the importance of strategic direction
- Managing is getting paid for other people's home runs
- Human resources : why brains trump brawn
- How to be a leader and live to tell about it
- Marketing : "find out what they want and how they want it and give it to 'em just that way"
- Communication : "a fool may talk but a wise man speaks"
- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
