Record Citations
APA (7th ed.) Citation
Kotler, P., & Trias de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Wiley.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.
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MLA (9th ed.) Citation
Kotler, Philip, and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley, 2003.
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Warning: These citations may not always be 100% accurate.
