Lateral marketing new techniques for finding breakthrough ideas

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Trias de Bes, Fernando
Format: Books Print Book
Language:English
Published: Hoboken, NJ : Wiley, 2003.
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Schlow Library

Holdings details from Schlow Library
Call Number: 658.8 KOT
Copy 214621 Checked In Place a Hold