Lateral marketing new techniques for finding breakthrough ideas
| Main Author: | Kotler, Philip. |
|---|---|
| Other Authors: | Trias de Bes, Fernando. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
2003.
|
| Subjects: |
| Physical Description: |
xvi, 206 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0471455164 |
| Author Notes: |
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