Lateral marketing new techniques for finding breakthrough ideas
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
2003.
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Physical Description: | xvi, 206 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471455164 |
| Author Notes: |
