How she does it how women entrepreneurs are changing the rules of business success
Main Author: | Heffernan, Margaret, 1955- |
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Format: | Books Print Book |
Language: | English |
Published: |
New York :
Viking,
2007.
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Subjects: |
Table of Contents:
- 1: Fire in the belly, skin in the game
- The need to achieve
- Zeitgeist
- Niche is nice (and margins are marvelous)
- 2: It ain't what we do, it's the way that we do it
- The value of values
- The power of people
- Leadership as orchestration
- Customer love
- Improvisation
- Help!
- Staying power
- Money isn't everything
- 3: The only failure is not to try
- M & A: marriage and acclimatization
- Birth of a saleswoman
- The new norm.