Whatever happened to thrift? why Americans don't save and what to do about it

Main Author: Wilcox, Ronald T.
Format: Books Print Book
Language: English
Published: New Haven : Yale University Press, c2008.
Subjects:
Physical Description: x, 159 p. : ill. ; 25 cm.
Bibliography: Includes bibliographical references (p. [147]-154) and index.
ISBN: 9780300124514 (cloth : alk. paper)
0300124511 (cloth : alk. paper)
Author Notes:

Ronald Wilcox is professor of business administration at the Darden School of Business, University of Virginia. He lives in Charlottesville, Virginia. His expertise is in the area of marketing financial services, marketing and public policy, marketing research, pricing and auctions. Wilcox joined the Darden faculty in 2001. He is formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.