Cradle to cradle remaking the way we make things
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle...
| Main Author: | McDonough, William. |
|---|---|
| Other Authors: | Braungart, Michael, 1958- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
North Point Press,
2002.
|
| Edition: | 1st ed. |
| Subjects: |
| Summary: |
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description. |
|---|---|
| Physical Description: |
193 p. ; 21 cm. |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0865475873 (pbk. : alk. paper) 9780865475878 (pbk. : alk. paper) |
| Author Notes: |
William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States. |