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The emperors of chocolate inside the secret world of Hershey and Mars

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Main Author: Brenner, Joël Glenn
Format: Books Print Book
Language:English
Published: New York : Broadway Books, 2000.
Subjects:
Hershey, Milton Snavely, > 1857-1945.
Mars, Forrest.
Hershey Foods Corporation > History.
Mars, Incorporated > History.
Chocolate industry > United States > History.
Candy industry > United States > History.
Chocolate candy > United States > Marketing > History.
Competition > United States > Case studies.
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Item Description:Includes index.
Physical Description:367 p. ; 22 cm.
ISBN:0767904575
Author Notes:Joël Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.

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