Introduction I've had a problem with the "spirituality movement" in business. Business is not a religion. (No matter what the Wall Street types say!) But I do consider myself charter member #1 in the "spirited movement." Which is why I want to endorse this book. And heartily recommend it. Business can be shabby. And demeaning to the individual. And tragicomic. Look at how we all identify with Dilbert's days of rage. But business can also be inspiring! Creating cool stuff that millions of people fall in love with -- from supersonic aircraft to Post-its and Ziploc bags and Velcro and Magic Markers. Business means pushing paper. And filling out forms. And people shouting at other people in frustration. But while we get irritated at flight delays and lost luggage, we also enjoy the business-made miracle of planes with millions of parts getting us safely and rapidly home from school for the holidays and on time to a best friend's wedding 1,800 miles from home...tomorrow. Business, then, is life. For worst. And for better. The endless meetings. The tons of paperwork. The bruised egos and lack of appreciation. And: the romance of the new. The chance for growth and travel and exotic association with exotic people. Since business is life, who better to guide and amuse us than Dr. Seuss! --Tom Peters, September 1998 On maintaining a competitive edge So I said to myself, "Now, I'll just have to start To be twice as careful and be twice as smart. I'll watch out for trouble in front and back sections By aiming my eyeballs in different directions." -- I Had Trouble in Getting to Solla Sollew Excerpted from Seuss-isms for Success by Dr. Seuss All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
