What the dog saw and other adventures
Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the America...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Little, Brown and Company,
c2009.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Go to Downloadable eBook Here. |
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Table of Contents:
- Pt. 1: Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen ; The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? ; Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. ; True colors : hair dye and the hidden history of postwar America ; John Rock's error : what the inventor of the birth control pill didn't know about women's health ; What the dog saw : Cesar Millan and the movements of mastery
- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information ; Million dollar Murray : why problems like homelessness may be easier to solve than to manage ; The picture problem : mammography, air power, and the limits of looking ; Something borrowed : should a charge of plagiarism ruin your life? ; Connecting the dots : the paradoxes of intelligence reform ; The art of failure : why some people choke and others panic ; Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
- Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? ; Most likely to succeed : how do we hire when we can't tell who's right for the job. ; Dangerous minds : criminal profiling made easy ; The talent myth : are smart people overrated? ; The New-Boy Network : what do job interviews really tell us? ; Troublemakers : what pit bulls can teach us about crime.
