The boss of you everything a woman needs to know to start, run, and maintain her own business
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Berkeley, Calif. :
Seal Press ; Distributed by Publishers Group West,
c2008.
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Table of Contents:
- Define your vision
- Have a plan
- Financial scenarios
- Setting up shop
- Addressing your audience
- Developing marketing materials
- Advertising and promotions
- Public relations
- Networking
- You are your best employee
- Hiring help
- Customer service
- Financial reality check
- Expanding
- Celebrate your achievements
- Conclusion: what's next?
