The boss of you everything a woman needs to know to start, run, and maintain her own business
Main Author: | Bacon, Lauren. |
---|---|
Other Authors: | Mears, Emira. |
Format: | Books Print Book |
Language: | English |
Published: |
Berkeley, Calif. :
Seal Press ; Distributed by Publishers Group West,
c2008.
|
Subjects: |
Table of Contents:
- Define your vision
- Have a plan
- Financial scenarios
- Setting up shop
- Addressing your audience
- Developing marketing materials
- Advertising and promotions
- Public relations
- Networking
- You are your best employee
- Hiring help
- Customer service
- Financial reality check
- Expanding
- Celebrate your achievements
- Conclusion: what's next?