Never say die the myth and marketing of the new old age
In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "...
| Main Author: | Jacoby, Susan, 1945- |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Pantheon Books,
c2011.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Never say old
- Youth culture : an American tradition
- Boomer beginnings and age-defying denial
- Miracles of modern medicine and other half-truths
- A mind is a terrible thing to lose
- Women : eventually, the only sex
- Greedy geezers and other half-truths
- The "wisdom of old age"
- Endings
- The ethics of longevity : an argument in search of facts
- Necessary bedfellows : bridges between generations old-age autonomy.