The price of everything solving the mystery of why we pay what we do

This book starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces shaping our lives, but their power becomes clear when distorted p...

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Bibliographic Details

Main Author:	Porter, Eduardo
Format:	Books Print Book
Language:	English
Published:	New York : Portfolio Penguin, c2011.
Subjects:	Value. Values. Shopping.
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