The tanning of America how hip-hop created a culture that rewrote the rules of the new economy

"<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit between corporate America and rap and the streets...

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Bibliographic Details

Main Author:	Stoute, Steve, 1970-
Other Authors:	Rivas, Mim Eichler
Format:	Books Print Book
Language:	English
Published:	New York : Gotham, 2011.
Subjects:	Marketing > United States. Hip-hop > United States. Consumers > United States. Rap (Music) Hip-hop > Economic aspects. Hip-hop > Social aspects.
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