The tanning of America how hip-hop created a culture that rewrote the rules of the new economy

"<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit betwe...

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Main Author: Stoute, Steve, 1970-
Other Authors: Rivas, Mim Eichler.
Format: Books Print Book
Language: English
Published: New York : Gotham, 2011.

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