It's your biz the complete guide to becoming your own boss
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
| Main Author: | Solovic, Susan Wilson. |
|---|---|
| Other Authors: | Kadin, Ellen R. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c2012.
|
| Subjects: |
Table of Contents:
- Starting a business is personal
- Make smart choices: consider your options
- Beating the odds: getting it right from the beginning
- Building a powerful business strategy
- Purpose, promise, and principles: the cornerstones of your business
- Marketing and sales strategy
- People matter
- Protecting your business, your ideas, and yourself
- Where will you locate your business?
- From humble beginnings to great enterprises
- Pricing and process
- More practical advice
- A bundle of resources.