Thinking small the long, strange trip of the Volkswagen Beetle

"Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstoc...

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Bibliographic Details

Main Author:	Hiott, Andrea
Format:	Books Print Book
Language:	English
Published:	New York : Ballantine Books, c2012.
Edition:	1st ed.
Subjects:	Volkswagen Beetle automobile > History. Cars > History. Automobiles. Automobiles > History.
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