The photographer's market guide to building your photography business

An all-in-one resource full of practical advice to successfully start or maintain your business. Find out how to make the most of every photo you take!

Main Author: Orenstein, Vik, 1960-
Format: Books Print Book
Language: English
Published: Cincinnati, Ohio : Writer's Digest Books, c2010.
Edition: 2nd ed.
Subjects:
Table of Contents:
  • What it means to be a photographer
  • You are here
  • Learning your craft
  • Digital technology
  • Finding your niche
  • Specialties
  • Networking with other photographers
  • The business plan: your blueprint for success
  • Breaking in: starting a new business
  • Breaking out: Bringing new life to an old business
  • Breaking away: exploring new niches
  • Calculator magic: pricing your work
  • Maintaining and showcasing your body of work
  • Marketing made simple
  • The secrets to sales
  • Public relations
  • Accountant jokes: building your financial team
  • Lawyer jokes: legal issues
  • The life cycle of a small business
  • Summary.