Cover Image

Ethical chic the inside story of the companies we think we love

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Main Author: Hawthorne, Fran
Format: Books Print Book
Language:English
Published: Boston : Beacon Press, c2012.
Subjects:
Corporations > Moral and ethical aspects > United States > Case studies.
Business ethics > United States > Case studies.
Social responsibility of business > United States > Case studies.
Corporate image > United States > Case studies.
Brand loyalty > United States > Case studies.
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Table of Contents:
  • Introduction: the image
  • Tom's of Maine : Woodstock toothpaste
  • Timberland : how green is my leather
  • Starbucks : coffee as a brand name
  • Apple : the coolest of them all
  • Trader Joe's : are we having fun yet?
  • American Apparel : sex and the T-shirt
  • The reality.

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