How Stella saved the farm a tale about making innovation happen

Main Author:	Govindarajan, Vijay.
Other Authors:	Trimble, Chris.
Format:	Books Print Book
Language:	English
Published:	New York : St. Martin's Press, 2013.
Subjects:	Management. Creative thinking. Strategic planning. Diffusion of innovations. Technological innovations > Management.

Physical Description:	p. cm.
ISBN:	9781250002129 (hbk.) 1250002125 (hbk.) 9781250022240 (e-book) 125002224X (e-book)
Author Notes:	Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire. Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012) . He lives in Vermont.