The three rules how exceptional companies think

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Bibliographic Details
Main Author: Raynor, Michael E.
Other Authors: Ahmed, Mumtaz
Format: Books Print Book
Language:English
Published: New York : Portfolio, [2013]
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Table of Contents:
  • More than a fortune cookie
  • Finding signal in the noise
  • Better before cheaper
  • Revenue before cost
  • There are no other rules
  • Why you should use the three rules.