Relationship fundraising a donor-based approach to the business of raising money
A guide to fundraising for nonprofit organizations, based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed, and the pos...
| Main Author: | Burnett, Ken, 1950- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2002.
|
| Edition: | 2nd ed. |
| Series: |
Jossey-Bass nonprofit and public management series.
|
| Subjects: |
| Summary: |
A guide to fundraising for nonprofit organizations, based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed, and the possibilities for bequest marketing are also explored. |
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| Physical Description: |
xxxiv, 350 p. ; 24 cm. |
| Bibliography: |
Includes bibliographical references (p. 339-342) and index. |
| ISBN: |
0787960896 (hc : alk. paper) 9780787960896 (hc : alk. paper) |
| Author Notes: |
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