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Data-ism the revolution transforming decision making, consumer behavior, and almost everything else

By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a sta...

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Main Author: Lohr, Steve
Format: Books Print Book
Language:English
Published: New York, NY : HarperCollins Publishers, [2015]
Edition:First edition.
Subjects:
Big data > Social aspects.
Big data > Economic aspects.
Decision making > Effect of technological innovations on.
Business > Data processing.
Electronic data processing > Social aspects.
Data mining > Social aspects.
Information technology > Social aspects.
Information technology > Economic aspects.
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Table of Contents:
  • How big is big data?
  • Potential. Potential. Potential
  • Bet the company
  • Sight and insight
  • The rise of the data scientist
  • Data storytelling: Correlation and context
  • Data gets physical
  • The yin and yang of behavior and data
  • The long game
  • The prying eyes of big data
  • The future: Data capitalism.

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