Art, Inc the essential guide for building your career as an artist
You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art--through illustration, licensing, fine art sales, print sales, teaching, and beyond.
| Main Author: | Congdon, Lisa. |
|---|---|
| Other Authors: | Ilasco, Meg Mateo (Editor), Fields, Jonathan (writer of foreword.) |
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Chronicle Books,
[2014]
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| Subjects: |
Table of Contents:
- You are an artist : Embracing yourself as an artist ; The thriving artist's mind-set ; Nikki McClure ; Finding your voice ; Lisa Solomon ; Finding time to make art ; Surround yourself with support
- Getting down to business : Exploring different income streams ; Esther Pearl Watson ; Building your vision and accomplishing goals ; Rebecca ReboucheĢ ; Branding your business ; Setting up the nuts and bolts ; Managing your artist income ; Organizing your time ; Organizing your files
- Promoting your work : Creating a strong website ; Writing a bio ; Keeping a blog ; Using social media to promote your art ; Social media basics ; Claire Desjardins ; Newsletters and email blasts ; Print promotional materials ; Eric Rewitzer and Annie Galvin ; Getting press mentions ; Prepare a press kit ; Advertising online ; Creating a marketing plan
- Selling your art : Selling print reproductions of your work ; Understanding digital printing terms ; Planning your prints ; Dolan Geiman ; Creating digital versions of your work ; Creating prints of your original work ; Pricing print reproductions ; Pricing original works ; Selling your artwork wholesale ; Selling your artwork online ; Julie Schneider ; Taking commissions ; Packing your art for shipment ; Shipping centers ; Customer service
- Exhibitions and galleries : Juried shows ; Exhibition invitations ; Creating your own exhibition ; Jessica Silverman ; Big gallery dreams ; Intro ducting yourself to a gallery ; Landing a gallery appointment ; Signing with a gallery ; Mark Hearld ; Preparing your portfolio ; Your curriculum vitae ; Writing your artist statement
- Illustration and licensing : What is illustration? ; Susie Ghahremani ; Finding your niche ; When the art director calls ; Negotiating your fee ; Illustration contracts ; Executing the assignment ; Billing your clients ; The world of art licensing ; Licensing contracts ; Illustration and licensing agents ; Betsy Cordes ; Finding an agent ; Working without an agent
- Managing the ebb and flow of success : Making the most of downtime ; Teaching ; Artist residencies ; Managing a busy workload ; Flora Bowley ; Learning to say no ; Hiring help ; Paula Scher ; Slowing down and achieving balance ; Onward and upward.