Record Citations
APA (7th ed.) Citation
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
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Chicago Style (17th ed.) Citation
Osterwalder, Alexander, Yves Pigneur, Gregory Bernarda, and Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
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MLA (9th ed.) Citation
Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons, 2014.
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Warning: These citations may not always be 100% accurate.
