Value proposition design how to create products and services customers want
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...
Saved in:
Main Authors: | Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author) |
---|---|
Format: | Books Print Book |
Language: | English |
Published: |
Hoboken :
John Wiley & Sons,
[2014]
|
Series: |
Strategyzer series.
|
Subjects: |
Similar Items
-
What customers crave : how to create relevant and memorable experiences at every touchpoint
by: Webb, Nicholas J., 1958-
Published: (2017) -
The customer rules : the 39 essential rules for delivering sensational service
by: Cockerell, Lee.
Published: (2013) -
Unreasonable hospitality : the remarkable power of giving people more than they expect
by: Guidara, Will
Published: (2022) -
Women want more : how to capture your share of the world's largest, fastest-growing market
by: Silverstein, Michael J.
Published: (2009) -
The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization
by: Spector, Robert, 1947-
Published: (2005)