The power of broke how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage
"Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources mo...
| Main Authors: | John, Daymond, 1969- (Author), Paisner, Daniel (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown Business,
[2016]`
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: |
Go to Downloadable eBook Here. |
| Summary: |
"Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark."--Front dust jacket flap. |
|---|---|
| Item Description: |
Includes index. |
| Physical Description: |
x, 269 pages ; 22 cm |
| ISBN: |
9781101903599 (hardcover) 1101903597 (hardcover) |
| Author Notes: |
He and co-author Daniel Paisner, have written several bestsellers and have received over numerous marketing and branding awards. Their books include The Brand Within, Display of Power, The Power of Broke, and Rise and Grind. (Bowker Author Biography) |