The dog merchants inside the big business of breeders, pet stores, and rescuers
"Reveals the complex network behind the $11 billion-a-year business of selling dogs; discusses how all dogs are treated, from puppy mills to high-kill shelters; and shows how all dog lovers can come together, with one voice as consumers, on behalf of canines everywhere,"--NoveList.
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Pegasus Books,
2016.
|
| Edition: | First Pegasus Books cloth edition. |
| Subjects: | |
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Table of Contents:
- Setting the base price
- Luxury packaging
- Branding, by breeding
- Freelance producers
- Big production companies
- The mega-distributor
- Marketing the message
- Industry waste
- The upstart competitor
- Repackaging and rebranding
- Lemons versus steals
- The genesis and the future
- Smart shopping
- Consumer intelligence
- A note about spay/neuter
- Acknowledgments.
