Cover Image

Sprint how to solve big problems and test new ideas in just five days

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Main Authors: Knapp, Jake (Author), Zeratsky, John (Product designer) (Author), Kowitz, Braden (Product designer) (Author)
Format: Books Print Book
Language: English
Published: New York : Simon & Schuster, 2016.
Edition: First Simon & Schuster hardcover edition.
Subjects:
Tomasko, Gabrielle tribute.
Problem solving.
Management.
Creative ability in business.
Summary: From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.
Item Description: Includes index.
Physical Description: 274 pages : illustrations ; 22 cm
ISBN: 9781501121746
150112174X
Author Notes: Jake Knapp created the Design Sprint at Google, where he also helped build Gmail, cofounded Google Meet, and was a design partner at GV. He has since coached hundreds of teams on product strategy at places like Miro, Slack, Nike, LEGO, IDEO, the Wall Street Journal , and the Harvard Business School. Today, Jake is a cofounder at Character, where he helps startups find product-market fit with Design Sprints.

John Zeratsky supports startups with capital and sprints. As an investor and designer, he has worked with Slack, One Medical Group, Blue Bottle Coffee, Flatiron Health, Gusto, and hundreds of other successful startups. John is cofounder and general partner at venture capital firm Character. Previously, he was design partner at GV and a design leader at YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

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