Sprint how to solve big problems and test new ideas in just five days
From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.
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| Main Authors: | , , |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2016.
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| Edition: | First Simon & Schuster hardcover edition. |
| Subjects: | |
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| Summary: | From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers. |
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| Item Description: | Includes index. |
| Physical Description: | 274 pages : illustrations ; 22 cm |
| ISBN: | 9781501121746 150112174X |
| Author Notes: | John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin. Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. |
