Off script an advance man's guide to White House stagecraft, campaign spectacle, and political suicide
"Being a public figure is no walk in the park - the world focuses on every move that politicians make and highlights their every mistake. "Image collapse" can befall anyone whose carefully cultivated persona is pitted against intermediaries in the broadcast booths of cable news networks or behind th...
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| Format: | Books Print Book |
| Language: | English |
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New York :
St. Martin's Press,
[2016]
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Table of Contents:
- Preface: The American spectacle
- Prologue: The trophy president
- Introduction: Politics 101
- Part One: The worst political event in history
- The advance man
- Playing with firepower
- This whole idea stinks
- The troubleshooter
- Game day
- A story with legs
- Tank you very much
- Part Two: Getting tanked, 1992-2012
- History repeats itself, or does it?
- 1992: Bush and the supermarket scanner (or, How a courteous gesture cemented the President's elitist label)
- 1996: Dole's precipitous fall (or, How a war hero bending over a balustrade became too old to be President)
- 2000: Gore floats into "floodgate" (or, How a dam release turned an environmentalist into a hypocrite)
- 2004: Bush, Dean and Kerry (or, The sign, the scream and the windsurfer)
- 2008: McCain goes green (or, How bad branding made mockery of a maverick)
- 2012: Romney sings an American tune (or, How a patriotic businessman crooned his way to caricature)
- Part Three: The vanilla presidency, 2009-2017
- Obama and the batsman
- Controlling image
- The last mile
- Comfortable in your skin
- The new age of optics
- Epilogue: Wearing many hats.
