Cover Image

Hit makers the science of popularity in an age of distraction

"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful."--NoveList.

Main Author: Thompson, Derek, 1986- (Author)
Format: Books Print Book
Language: English
Published: New York : Penguin Press, 2017.
Subjects:
Seeman, Tom tribute.
Consumers.
Popularity > Social aspects.
Marketing > Social aspects.
Product management.
Summary: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful."--NoveList.
Physical Description: 344 pages : illustrations ; 25 cm
Bibliography: Includes bibliographical references (pages 311-334) and index.
ISBN: 9781101980323
110198032X
Author Notes: Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR's "Here and Now" and appears frequently on television, including CBS and MSNBC. He lives in New York City.

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