Simplified strategic planning a no-nonsense guide for busy people who want results fast!

Simplified Strategic Planning is more than a philosophy, more than a fad or a flavor of the month. This book brings a refreshing break from the pop-up solutions and management fads--it offers a roadmap to success and answers essential questions of business: What are you going to sell? Who are your c...

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Main Author: Bradford, Robert.
Other Authors: Duncan, J. Peter., Tarcy, Brian.
Format: Books Print Book
Language: English
Published: Worcester, Mass. : Chandler House Press, ©2000.
Edition: 1st ed.
Subjects:
Summary: Simplified Strategic Planning is more than a philosophy, more than a fad or a flavor of the month. This book brings a refreshing break from the pop-up solutions and management fads--it offers a roadmap to success and answers essential questions of business: What are you going to sell? Who are your customers? How can you beat or avoid the competition? Strategy does not have to be complicated. With a time-proven method for putting together a strategic plan, Simplified Strategic Planning takes you on a step-by-step journey. You'll learn to map out an appropriate course for your company and be guided by vivid examples of how companies have followed this process--enabling you to dramatically improve your results. The process is detailed, not complicated.
Item Description: Includes index.
Physical Description: 239 pages : illustrations ; 24 cm
ISBN: 1886284466
9781886284463