Remaking the American patient how Madison Avenue and modern medicine turned patients into consumers
"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the sa...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
[2016]
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| Series: | Studies in social medicine
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| Subjects: | |
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Table of Contents:
- Preface: A tale of two medicine bottles
- Introduction: This isn't your father's patient
- Part one: The hazards of new choices : the 1920s to the 1940s. Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt
- Part two: Free enterprise medicine : the 1940s to the 1960s. The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow
- Part three: A consumers' revolution? : the 1960s to the 1990s. The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette
- Conclusion: The barbarians are at the gate.
