Googled the end of the world as we know it
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the...
| Main Author: | Auletta, Ken. |
|---|---|
| Format: | Downloads eBook Books eBook |
| Language: | English |
| Published: |
2009.
|
| Subjects: | |
| Online Access: |
Go to Downloadable eBook Here. |
| Summary: |
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses? from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google? s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google? s closed-door meetings and paints portraits of Google? s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with? and against? them. In his narrative, Auletta provides the fullest account ever told of Google? s rise, shares the ?secret sauce? of Google? s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world? s first $100 billion media company. Yet there are many obstacles that threaten Google? s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google? s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don? t know, about what the future holds for the imperiled industry. |
|---|---|
| Physical Description: |
1 online resource |
| Format: |
Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 499 KB) or Kobo app or compatible Kobo device (file size: N/A KB) or Amazon Kindle (file size: N/A KB). |
| ISBN: |
9781101151402 |
| Author Notes: |
Before 1992, when he began to write the "Annals of Communications" column for The New Yorker, Auletta trained Peace Corps volunteers, served as Special Assistant to the U.S. Under Secretary of Commerce, participated in Robert F. Kennedy's 1968 presidential campaign, was Executive Editor of the Manhattan Tribune, and worked as the chief political correspondent for the New York Post. He also was a columnist for the Village Voice and contributing editor of New York Magazine, began writing for The New Yorker in 1977, and wrote extensively for the New York Daily News. Auletta has appeared on numerous television programs and written several books, including Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory On Wall Street: The Fall of The House of Lehman; World War 3.0: Microsoft and Its Enemies; Media Man: Ted Turner's Improbable Empire; and Googled: The End of the World As We Know It. (Bowker Author Biography) |