It takes a tribe building the Tough Mudder movement

"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing parti...

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Main Author: Dean, Will (Author)
Format: Books Print Book
Language: English
Published: New York, New York : Portfolio/Penguin, [2017]
Subjects:
Summary: "After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy"--Amazon.com.
Item Description: Includes index.
Physical Description: viii, 262 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm
ISBN: 9780735214699
0735214697
Author Notes: Will Dean is the founder and CEO of Tough Mudder Inc., which now has annual revenues of more than $100 million and has raised more than $13 million for charity. His honors include EY's Entrepreneur Of The Year ® Emerging Award; Crain's annual 40 Under 40 list; and Fortune's 40 Under 40: Ones to Watch list. A native of a mining town in the English Midlands, he now divides his time between London and New York.