3 kings Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-...

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Bibliographic Details
Main Author: Greenburg, Zack O'Malley (Author)
Format: Books Print Book
Language:English
Published: New York : Little, Brown and Company, 2018.
Edition:First edition.
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100 1 |a Greenburg, Zack O'Malley,  |e author. 
245 1 0 |a 3 kings :  |b Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise /  |c Zack O'Malley Greenburg. 
246 3 0 |a Three kings :  |b Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise 
250 |a First edition. 
264 1 |a New York :  |b Little, Brown and Company,  |c 2018. 
300 |a xii, 307 pages, 8 unnumbered pages of plates :  |b color illustrations ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 0 |a Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America. 
600 0 0 |a Diddy,  |d 1969- 
600 0 0 |a Dr. Dre,  |d 1965- 
600 0 0 |a Jay-Z,  |d 1969- 
650 0 |a Rap (Music)  |x History and criticism. 
650 0 |a Rap (Music)  |x Economic aspects. 
690 0 |a Szaszko, Gabriel tribute. 
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