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Subliminal how your unconscious mind rules your behavior

An examination of the ways in which the unconscious mind shapes everyday life traces recent scientific advances to reveal the pivotal role of the subliminal mind in influencing experiences and relationships.

Main Author:	Mlodinow, Leonard, 1954-
Format:	Books Print Book
Language:	English
Published:	New York : Vintage Books, Ã2013.
Edition:	First Vintage books edition.
Subjects:	Subconsciousness.

Summary:	An examination of the ways in which the unconscious mind shapes everyday life traces recent scientific advances to reveal the pivotal role of the subliminal mind in influencing experiences and relationships. In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
Physical Description:	x, 260 pages : illustrations ; 21 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780307472250 0307472256
Author Notes:	Leonard Mlodinow was born in Chicago, Illinois, in 1954. He received bachelor's degrees in math and physics and a master's degree in physics from Brandeis University and a PhD in theoretical physics from the University of California, Berkeley. He was a Bantrell Research Fellow in Theoretical Physics at the California Institute of Technology, and then became an Alexander von Humboldt fellow at the Max-Planck-Institute for Physics and Astrophysics in Munich, Germany. In the 1980s, he wrote for numerous television shows including MacGyver, Star Trek: the Next Generation, and Night Court. In 1993, he decided to switch to computer gaming and became producer, executive producer and designer of several award-winning games. From 1997 to 2003, he was the vice president for software development and then vice president and publisher for math education at Scholastic Inc. In 2005, he began teaching at the California Institute of Technology. He is now a full-time writer. His books include Euclid's Window, Feynman's Rainbow, A Briefer History of Time with Stephen Hawking, The Drunkard's Walk, The Grand Design with Stephen Hawking, and War of the Worldviews with Deepak Chopra. He has also written two children's books with Matt Costello: The Last Dinosaur and Titanic Cat. (Bowker Author Biography)

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